Project description
Wilsgård has been part of Norway's seafood industry since 1983. Based on the island of Senja, they are a well-known name in the market, one that carries both heritage and the expectations that come with it. The rebrand needed to honor that history while giving the company a sharper, more confident presence. The Å became the anchor of the identity, its circle replaced with a cross-section of salmon, connecting the letter directly to the product. A small change with a clear meaning, carried across packaging, logistics, and everything in between.
The progress of today's society is inseparable from global transportation. At GSM, they dedicate their efforts to moving goods by land, sea, and air, ensuring a reliable, professional, and hassle-free experience from any point in the world.
They required a complete brand redesign from the ground up, including the creation of a new strategy and identity that aligns with their evolving needs and ambitious expansion vision. The goal was to stand out among competitors while continuing to convey the trust and professionalism that are the hallmarks of their service.