The Box

,

furnished student living in Tromsø, designed around flexibility and community

2020
Art Direction, Brand Identity, Editorial
Project description
The Box is a student dorm in Tromsø built on the idea that no two rooms are the same. Flexible layouts, furnished spaces, and a building designed around how students actually live.The identity needed to communicate that openness without feeling corporate. The logo is a room, a square containing a staircase form, constructed on a grid. It suggests structure and movement at the same time, reflecting a space that adapts to the people in it.

The progress of today's society is inseparable from global transportation. At GSM, they dedicate their efforts to moving goods by land, sea, and air, ensuring a reliable, professional, and hassle-free experience from any point in the world.

They required a complete brand redesign from the ground up, including the creation of a new strategy and identity that aligns with their evolving needs and ambitious expansion vision. The goal was to stand out among competitors while continuing to convey the trust and professionalism that are the hallmarks of their service.

Credit
Development:
Magy Media

Photography:
David Jensen,
Alexandru Mitu