Project description
Tofan Arkitektur is a Norwegian architecture studio with a clear point of view, grounded, precise, and built with care. Their work ranges from private residences to larger projects, always with the same attention to detail and place. The brief was a logo refresh, not a reinvention. The process started with the original T, treating it as a foundation rather than something to replace. Working on a square grid, different forms were tested until one held the same character as the old mark but felt more confident. The rest of the wordmark followed, each letterform considered, the whole thing precise without being cold.
The progress of today's society is inseparable from global transportation. At GSM, they dedicate their efforts to moving goods by land, sea, and air, ensuring a reliable, professional, and hassle-free experience from any point in the world.
They required a complete brand redesign from the ground up, including the creation of a new strategy and identity that aligns with their evolving needs and ambitious expansion vision. The goal was to stand out among competitors while continuing to convey the trust and professionalism that are the hallmarks of their service.