Vissi

,

building and operating critical infrastructure within Norway's power grid

2021
Art Direction, Brand Identity
Project description
Vissi owns and operates socially critical infrastructure within the energy sector, contributing to a more sustainable and reliable power grid across Norway. Their work sits at the intersection of technical precision and long-term public responsibility. The identity needed to reflect both the scale and the continuity of what they do. The wordmark was designed as a single unbroken motion, each letter connected to the next, reflecting the infrastructure that never stops running.

The progress of today's society is inseparable from global transportation. At GSM, they dedicate their efforts to moving goods by land, sea, and air, ensuring a reliable, professional, and hassle-free experience from any point in the world.

They required a complete brand redesign from the ground up, including the creation of a new strategy and identity that aligns with their evolving needs and ambitious expansion vision. The goal was to stand out among competitors while continuing to convey the trust and professionalism that are the hallmarks of their service.

Credit
Development:
Magy Media

Photography:
Geir E. Jenssen