Project description
Lights&Lamps is a British lighting brand designing and producing its own collection of contemporary lights and lamps. The brief was to move away from the more generic visual language of the original identity and build something with a stronger point of view.
The new identity is centred around typography. Instead of using the expected light bulb or lamp references, the wordmark uses small details and cuts within the letterforms to suggest beams of light. The idea is subtle rather than literal, giving the identity a connection to lighting without making it feel like a typical lighting brand. The result is a simpler, more confident identity that lets the products and materials do the talking.