Project description
Art in DUMBO is a New York platform connecting galleries, artist residency programs, and cultural organizations across the DUMBO neighborhood. It serves as the central guide for everything happening in the area, exhibitions, open studios, performances, and special events.The identity needed to feel rooted in the neighborhood without being nostalgic. The wordmark draws from two New York references: the industrial history of DUMBO as a cardboard box district, and the Helvetica typeface embedded in the city's subway system since the 1970s. The result is a flexible grid-based logo that fragments and reassembles across formats, always recognizable, never static.
The progress of today's society is inseparable from global transportation. At GSM, they dedicate their efforts to moving goods by land, sea, and air, ensuring a reliable, professional, and hassle-free experience from any point in the world.
They required a complete brand redesign from the ground up, including the creation of a new strategy and identity that aligns with their evolving needs and ambitious expansion vision. The goal was to stand out among competitors while continuing to convey the trust and professionalism that are the hallmarks of their service.