Project description
Art in DUMBO is a New York platform connecting galleries, artist residency programs, and cultural organizations across the DUMBO neighborhood. It serves as the central guide for everything happening in the area, exhibitions, open studios, performances, and special events.The identity needed to feel rooted in the neighborhood without being nostalgic. The wordmark draws from two New York references: the industrial history of DUMBO as a cardboard box district, and the Helvetica typeface embedded in the city's subway system since the 1970s. The result is a flexible grid-based logo that fragments and reassembles across formats, always recognizable, never static.